Window Treatments Marketing Case Study: Turning Charleston Style Searches Into Consultations
A custom shades, blinds, and screens company serving the Lowcountry — a considered-purchase home vertical where homeowners research styles for weeks before requesting an in-home consultation.
5 → 31
CATEGORY KEYWORDS ON PAGE 1
+76%
CONSULTATION REQUESTS / MONTH
+121%
ORGANIC SESSIONS
* ILLUSTRATIVE SAMPLE PROJECTIONS shown to demonstrate campaign structure and reporting format. Verified, client-approved results will replace these figures as campaigns mature. We publish real numbers only.
The Water They're Sailing
Window treatments sit in an awkward middle of local search: too considered for impulse Map Pack calls, too local for national e-commerce. Homeowners research 'motorized shades', 'plantation shutters charleston', and 'porch screens' for weeks, collect ideas, then book an in-home consultation with whichever company owned their research phase. Charleston Window Treatments had the product range and installation reputation — but big-box retailers and national blind chains owned nearly every category search in the market.
The opportunity was the Lowcountry-specific demand nationals can't serve well: hurricane-rated screens, historic-district shutter compliance, and porch living — categories where local expertise is the deciding factor and where search volume concentrates from spring through hurricane season.
A client-approved quote from Charleston Window Treatments will appear here.
We publish testimonials only with written client permission — never placeholders passed off as real words. This slot is reserved for the client's own assessment once the campaign reports its first verified results.
CAMPAIGN FOCUS
- Product-category keyword architecture
- Consultation-intent local pages
- Visual portfolio SEO
How We're Charting Charleston Window Treatments's Course
Category Keyword Architecture
Dedicated, deeply specified pages for every product line — motorized shades, plantation shutters, roller shades, retractable screens — each mapped to its own keyword cluster and styled consultation CTA.
Lowcountry-Specific Content
Content owning the searches nationals answer generically: hurricane screen ratings, BAR-compliant shutters for the historic district, and porch-season buying guides.
Visual Portfolio SEO
Install galleries with structured data and descriptive optimization so real Charleston projects surface in image search, where homeowners scout styles.
Consultation Funnel & Local Signals
GBP optimization, service-area pages across Mount Pleasant and Daniel Island, and a consultation-request funnel tuned for the measure-and-quote buying process.
The campaign reports in consultation requests and quoted projects — the pipeline events that become installs — tracked from first search touch to booked appointment.
The Course, Phase by Phase
Category keyword map built across all product lines; consultation-form and call tracking installed; national-chain SERP ownership benchmarked.
Product-category pages rebuilt around the cluster map; install galleries deployed with schema.
Lowcountry-specific content and service-area pages compounding relevance for hurricane and historic-district searches.
Category terms reaching page one ahead of the spring-to-hurricane demand curve; consultation pipeline widening.
The Keyword Data Behind This Campaign
The Semrush position-tracking export for this campaign will appear here.
Organic positions export for the product-category keyword map — pending client permission to publish. We publish real platform screenshots only with written client permission — never mockups presented as live data.
TRACKED KEYWORD SET — HOVER FOR DATA
VOLUMES SHOWN ON HOVER — SEMRUSH METHODOLOGY, US DATABASE